- Trend #1. Software Personalization
- Trend #2. Mobile apps usability
- Trend #3. On-demand applications
- Trend #4. Enterprise digital ecosystem integration
- Trend #5. Protection of corporate data and user privacy
Enterprise mobile application development and integration streamline the work of departments, automate, and speed up communications within the company bringing everybody on the same page no matter how big the company is.
Enterprise applications can be internal and external depending on their purpose and key users.
Internal mobile apps are used by employees working remotely to access corporate systems: for example, warehousing and logistics services.
Mobile apps for employees:
- Reduce operating costs and downtime;
- Synchronize the work of individual teams/teamwork/field managers;
- Manage and optimize internal processes.
External mobile applications are mostly developed by B2C companies to automate and facilitate their interaction with the customers. These apps are intended to:
- Enable fast and efficient customer support;
- Accelerate the order processing through the supply chain;
- Increase brand awareness and client loyalty or boost partnerships.
Let’s now consider the major enterprise app development trends and cover several tips that will make your enterprise application development efficient and successful.
Trend #1. Software Personalization
This is a growing trend for any software development lately: we are so accustomed to tailor-made experiences in any of our interactions with technology that it would have been weird for the users of enterprise apps not to expect the app to be designed to fit their unique work routines.
As an example, let’s consider the enterprise mobile applications for transport and production processes optimization. Their users include warehouse managers, storekeepers, and drivers. Each of the user groups requires different dashboards to track and analyze their progress, they all follow different processes that have to be streamlined and easy to fulfill triggering the right actions at the right time.
Consequently, it is necessary to consider the access policies for different departments and user groups. Depending on the level of seniority, job function and responsibility areas the employee should always be able to access the relevant data stored in the system for the work progress not slowing down and the company not losing its revenue.
And for external applications, personalization is no longer a bonus feature. This is something that users take for granted these days. The history of purchases, unique offers, and discounts, personal manager (human or computer-based) to take care of all the wishes much like a genie from the bottle but without the limit on the number of wishes and granting them before the client even asks - this is the standard level of service that customers expect right now from any B2C company and this is what enterprise mobile apps should be able to keep up with.
Trend #2. Mobile apps usability
Like the common mobile applications, business software should be useful and usable. Your CIO and your warehouse manager are not equally tech-savvy, but they sometimes will have to use the same software and it should be equally easy for both of them. You don't want to spend much time teaching your new employee to fill out all the right fields to make sure the analytics is not corrupted either.
You need a robust technology behind your enterprise mobile app - complex and productive on the backend and simple and lovable on the frontend. This is why building an app from scratch customized to fulfill the needs of your company is a better option than buying the off-the-shelf solution in far more cases than you might think.
The application should allow collaboration, information sharing, and be simple to implement, integrate, and support. With a third-party vendor who is serving the average needs of the market, fulfilling all of these requirements specific to your processes will be limited by the vendor's capacity, vision, and speed of product development. With custom mobile development you are your own boss, so the application will be built when and how you need it.
You need to constantly monitor how comfortable it is for the user to interact with the app and upgrade it matching the changes in your companies processes. This is a job for business and system analysts who do the ongoing research to discover the points of growth and optimization within your workflows and are able to suggest the features that if added to the enterprise mobile app can solve your current challenges.
Trend #3. On-demand applications
Yet another trend that was on the rise and skyrocketed with the corona outbreak. For the past few months, the On-Demand economy was the only economy we had: without being able to deliver food and other products to your door and accept remote payments most of the restaurants and stores would have been out of business by now.
Building on-demand mobile apps for your clients is a great way to diversify the provision of your services, which means you have an additional crisis management plan if everything else fails.
Giving your customers the ability to order your service and product delivered when and when they need it helps you to increase the customers' loyalty and satisfaction. In addition, on-demand apps can also be a way to launch a whole new business line, providing value-added features to new customers in the related market niche. These types of on-demand applications are always custom-built allowing for the unique user experience and neat integration with internal processes.
As an example, Archer has been a part of the development team building a Blockchain-based on-demand shopping platform that specializes in online-to-offline commerce called WeBuy. WeBuy plans to grow into a comprehensive global network through its Buyer Referral Networks (BRNs). BRNs work in the following way: individual consumers and clients invite offline sellers (physical stores, shops, malls, etc.) and new potential buyers (consumers and clients) to join the WeBuy ecosystem. In turn, a portion of the advertising funds spent by the businesses (sellers) goes toward compensating the user who has invited the business to the WeBuy platform (the BRN owner). Active buyers in WeBuy earn WBY tokens as partners.
This application is a great demonstration of how the on-demand apps allow offline and online to be connected like never before.
Trend #4. Enterprise digital ecosystem integration
Now there is a trend towards the full use of smartphone characteristics for business. It is necessary to build a package of software development tools for the solution of complex problems: the collection of data from the smartphone sensors, battery life optimization, ensuring data confidentiality, etc.
This will allow mobile enterprise applications developers to use a smartphone to its full potential. Application functionality depends on the objectives of a particular department or company in general. For example, mobile applications perfectly interact with all integrated services allowing for a smartphone to become a sort of portable control unit to manage IoT systems, security systems, OBD2-based vehicles fleet monitoring, etc.
Trend #5. Protection of corporate data and user privacy
Modern enterprise mobile applications have to ensure isolation of corporate information and protection of corporate data from modern risks such as:
- Unauthorized usage of mobile / cloud applications by staff for their personal purposes.
- Leakage of corporate data through unmanaged mobile/cloud applications.
- Directed malware attacks on mobile devices.
- Unauthorized access to corporate data.
- Loss or theft of devices.
IT solutions must provide a unified level of security in the enterprise, regardless of the device's usage policy. It is possible to create white and blacklists, customize the compliance policies, and limit the internal applications. Prevent data leakage with such features as user authentication, data encryption, backup control, and compliance tracking.
High-quality mobile applications for enterprises should protect employees. It sounds strange because the emphasis is often placed on the prevention of unauthorized usage of corporate data for personal needs. But it is also true that personal information should remain personal.
Staff and partners must be calm knowing that the company doesn’t control their personal data. It is also good for developers who don’t want additional responsibility and expenses for personal data management.
Today mobile business environment requires an integrated approach to security and management. It is perfect when security problems are hidden from the user thanks to the advanced technology of creating the apps shell that allows corporate applications to run isolated from the individual applications. This gives employees the opportunity to select a device and a user-friendly interface. The company retains control over the enterprise applications and data.
Enterprise web applications should be useful for business, scalable and information-rich, user-friendly, clear, and easy to use. They have to meet all customers’ requirements and move their business to the next, higher level. After all, their main goal is the optimization of business processes, time, and materials cost reduction and, as a consequence, the growth of the company's profits.
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