How to evaluate potential market penetration rate, and why your startup should care?

Archer Blog - Market penetration rate
Market penetration strategy should be one of the primary focuses during the early stages of product development. Why?

Because to ensure your product is successful aka has a high market penetration rate aka has enough users to generate profits and grow, you need to understand who your target audience is, what their needs, pains, and aspirations are, where and how to reach them, what market and technology limitations exist, and align all of your efforts in marketing, sales, and features design accordingly.

This ebook will teach you to:

  • Select the market niche with the greatest capacity,
  • Define the market penetration strategy,
  • Map out efficient tactics to hit the market,
  • Increase your market penetration rate by winning hearts and minds of your target users.
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