Companies that benefit from Connected Cars
Whenever connected cars come up in articles or conversation, they’re most often accompanied by the long list of benefits which they bring to end users. That’s hardly a surprise, given the giant leap forward connected cars represent for the automotive industry, and the inestimable number of improvements they bring to the average driver.
Connected cars mean big things for others besides consumers. They also exercise a huge influence on the automotive market in general, and producers in particular. To cite just one example, it is estimated that 20,000 of the 320,000 new jobs that will be created in the UK by 2030 will be tied directly to the automotive industry.
Here are just a few of the industries which will benefit from the rise of connected cars. We note that each one represents a distinct advantage of connected cars over their predecessors.
Modern navigation systems have evolved far beyond the interactive maps which direct you from point A to point B that we have grown accustomed to. Offering users the right mapping/routing system to drivers will be crucial for a connected car company’s success in what is already a very competitive market. Those companies that produce navigation systems, update routes, and develop innovations will surely benefit from the spread of connected cars.
Usage-based Insurance policy
Over 40% of drivers say they like the idea of insurance companies letting safe drivers pay less for their plan. Connectivity solutions enable automotive insurance companies to track driving behavior and performance. This will allow insurance companies to reward safe drivers by lowering their premiums. Some large insurance companies have already been offering this option to their customers, which can lead to an overall savings of 10%.
Safety and diagnostics services
The majority of drivers rank safety among their top concerns when buying a new car. Connected car diagnostics systems can help reduce accidents by automatically detecting, and alerting drivers to, maintenance issues and systems failures. Technical services companies should thus expect to benefit from connected cars.
To make a car really connected, it’s not enough to just add a few applications to the dashboard. Connected car functionality must be housed in a fully integrated system that works through the vehicle. Many conditions must be met, and many security issues resolved, but surely big tech companies are the players who will benefit most from the mass adoption of connected cars.
Connected cars are essentially smartphones on wheels. If the safety and security of digital devices is a concern, then the same should be true of cars. Connected cars are now at risk of being “hacked.” While the car of yesterday could be disabled by ripping out a spark plug or cutting brake lines, connected cars can be crippled (or even taken over) by viruses or malware. Companies that produce software for connected vehicles should pay attention primarily to data security.
Archer Software offers embedded connected car solutions for all of the aforementioned industries. We have extensive experience developing mobile applications for Android, iOS, Windows Phone, and Blackberry, including apps which feature geolocation, geopositioning, and embedded solutions.
You can learn more about our work with connected car software on our Automotive page.