How to Increase Conversions with Emoji

Emojis are ideograms and smileys used in electronic messages and Web pages. The characters, which are used much like ASCII emoticons or kaomoji, exist in various genres, including facial expressions, common objects, places, types of weather, and animals.


Originating on Japanese mobile phones in the late 1990s, emojis have become increasingly popular worldwide since their international inclusion in Apple's iPhone, which was followed by similar adoptions by Android and other mobile operating systems.


New reports say that emoji usage in campaigns has risen 775% year-to-year in the period ending March 2016. People interpret graphics 60,000 times faster than plain text, and emojis are a great way to harness that visual power in your posts or tweets, where space is limited. A recent study from the University of Missouri-St. Louis shows that even in a formal message emojis can have a positive effect and to make it more friendly and personal :) But, be careful not to overload your text with emojis and use them off point when you are trying to engage a larger audience.


How can emojis help your marketing purpose?


  • Email marketing. Here is an example. An A/B split test of Swiftpage showed that emails with emojis in the subject line had higher unique open rates (+3.29%), unique click rates (+6.28%)  and click-through rates (+18.93%) compared to the control group.

  • When using twitter. Instead of overusing emojis, take thei context into account. If you’re sharing some information about an international event, you can use a flag emoji. When you are talking about sports - use the corresponding sports emojis. Or when you try a meal in a new restaurant - use a donut emoji.

  • Social media. Facebook added emoji-likes in posts. Before this improvement, when you wanted to indicate that you cared and felt sorry about the story someone told, you had the only way - to "like" the post even if you didn't like the situation in general. Now people have more ways to show what they feel about your story. So you can see the real value of your post.


Sounds great. But are there any practical instructions to increase the conversion rate with emojis?

Tips to boost engagement

  1. Use emojis in push notifications. Emojis in push notifications will personalize your message and make it more friendly and unobtrusive. Try to use emojis that deliver the specific product you’re trying to push and help users understand your message.

  2. Multiply Instagram growth. Almost half of Instagram text is emojis. You have to understand how your audience uses emojis and what the different colored versions of them mean. After that, you can send relevant messages. Also, you should consider the country your audience is from.

  3. Use relevant emojis in Twitter and Facebook. Plain text is boring. Now Facebook allows the use of emojis in status updates. Emojis even replace a lot of slang on Facebook. Users now use emojis instead of “LOL”. These emoticons create an exciting opportunity for brands. You will be able to get extra personalized information and can conduct sentiment analysis of your audience. Using less than 10 emojis in your message can make sure you don’t overload readers.

  4. Use animated symbols in your subject lines to increase open rates. Recent surveys say that in 2015 more than half of emails were read on mobile devices. Since emojis have long been associated with messaging on mobile devices, they help subject lines really stand out. Not only does this boost unique open rates, but increases responses and blog comments after posts with emoticons in subject lines.


About 75% of males and 85% of females say that emojis are a better way to express their emotions than words. So, they can be very helpful in tuning the tone of your brand’s voice.

Archer Software always keeps up with the latest trend in marketing. If you need any help with push notifications, or any other mobile development issues, we are ready to help you.


Archer Software has a wide range of experience in developing and porting different applications to all the major operating systems: iOS, Android, Windows Mobile and Blackberry. We also have a long history of successfully implementing outsourcing solutions. You can see some of our case studies here. We can take care of routine projects like UI development, Business Logic layer and API updates, integration and updating hardware connectivity layers, technical documentation, and auto-test support. This lets your team focus on the research and science part of your projects so they can complete their strategic plan faster, with much less “technical debt” in the project’s codebase.


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