How Much Does it Cost to Build eCommerce Website?

When it comes to a business promotion, everyone understands that the only way to do it right is to create a recognizable brand for their product. Based on this view, the eCommerce website is deemed to be a face of the brand. It is really simple here – the better face your brand has the more successful your business is.


It’s obvious, that every entrepreneur wants to have the best eCommerce website to be able to attract as many customers as possible. But before introducing of eCommerce services to the business strategy it’s necessary to define our initial goals and objectives. It’s really important.

How Much Does It Cost To Make An eCommerce Website


Ecommerce website development cost strongly depends on the selected goals and tasks. Likewise, adding some unique features to the website structure affects the final cost of the whole project. If we are talking about the ecommerce website development pricing it ranges from $5,000 and up to $ 50,000. Price range depends on what you want to get.


Simple example. Let's say your goal is to get a $100,000 from sales every year, then the average cost to develop an ecommerce website is expected to be about $10,000 (of course, this isn’t a precise assesment). Also, take into account location of the software development company you intend to work with. If you will work with the local company, the cost will be higher than the cost of an outsourcing services.


In order to lower the development cost, you can also use the eCommerce platforms that provide cheap (or free) templates for creating an eCommerce store. But look at it another way - eCommerce website is a part of your business and the way it works and provides information to potential clients directly affects the conversion rate and sales. So think before you use cheap templates for creation a unique brand. Will it be worth it?


Talking more about the question of ecommerce website development cost, let's look at several factors that influence the final cost of the project. These factors need to be taken into account in advance.



There is a certain set of standard features, which is always included in the initial price of eCommerce website development:

  • Product pages;

  • Category pages;

  • Special offers.


But if you feel that this is not enough for you, be prepared to spend a little more money to empower your eCommerce website with additional options (pop-ups, additional landing pages, etc). Customization is always good, but we need to know when to stop. The website should be native, without any confusing forms and non-informative texts.


Everything should be simple and understandable for the user. Consider one great feature that can be integrated into eCommerce website architecture. This feature allows your website to update all products automatically by using your inventory management system.


Yes, development costs will be higher, but in the long run, you will save a lot of money because you don’t have to hire additional staff to manage a website content. To assess what features should your eCommerce website get, create a list of all the features you want to have and depending on the price of each, compile the whole budget.


Most people buy a product because of the picture. Here, the site design is what firstly draws the attention of the client. For the eCommerce website, you need to choose such colors and shapes that emphasize the product in the best way possible. The eCommerce web design cost will depend on whether you will select a pre-made template or will use a custom one.


For the first case, the pre-made pattern usage means significant cost reduction and shortening of a development time. But cheap does not always mean good. Now on the Internet, you can find lots of cheap  and free templates for eCommerce projects. The pre-made template means the presence of ready-to-go design solutions:


  • Finished logos;

  • Forms;

  • Colors and so on.


Cheap patterns have a distinct advantage in the price, but not all of them will work well for your product branding. Consider this option only if you have a really small budget. When you select a pre-made template, wonder if it meets all the modern web design requirements or not. Ask yourself: “Does this template look fresh or it looks just outdated and boring”, “Whether this template is optimized for all popular mobile platforms or not”.


If you’ve decided to get a custom template be prepared to make more investments in the development process, but the result may be worth it. A website that looks better sells more. The unique design will always have a beneficial effect on conversion and retention rates. Just consider, people are more likely to spend their time on the well-designed website, rather than on one that has obsolete design and outdated content. That's why there are so many companies who spend thousands of dollars to create their own unique eCommerce websites.

SEO Features


Some companies include SEO features into the initial development cost and some of them don’t. In any case, eCommerce website should have such features. SEO automation significantly simplifies not only the content management process but also your marketing campaign in general.


Now it is not enough to simply have a good looking eCommerce website. We need to make every effort to ensure that our website is indexed and promoted by all popular search engines. No one will learn about your product if you won’t tell them about it. Featuring of a SEO setting is a great opportunity to tell clients about the product before they come to your website.


Different developers provide different packages of SEO settings. It can be just a key words recognition or a detailed optimization of the website content (photo’s optimization, number of characters in title, page description, etc). In this case, ecommerce website development cost depends on the kind of SEO features your eCommerce website will get.


For the eCommerce website development you can hire:


  • A local company;

  • An outsourcing company.


Many business companies utilize offshore specialists for the software development because of the partnership benefits. If you have chosen a local company to develop an ecommerce website, be ready to get high price quotes from them. The offshore specialists can offer a lower price in comparison to local ones. Outsourcing company is also a great solution for those who can’t find a suitable offer on a local market.

How To Create an eCommerce Website


As you can see, the ecommerce website development cost depends on a significant number of factors. But final cost, primarily, depends on the entrepreneur. You can save tons of money on the developing if you will build a business plan, define marketing strategy, make a list of the basic requirements for an eCommerce website in advance.


A big mistake many entrepreneurs make is that they underestimate the amount of work that needs to be done to develop an eCommerce website. With the idea of easy money in a short amount of time, entrepreneurs often use free platforms and templates. Of course, the quality of such proposals is much lower in comparison to the unique eCommerce website development.


We must be mindful that eComemrce website is also a part of the business that requires investments – the more investments we make the higher revenue we get. An eCommerce website that sells should have only a high-quality design, photo and video – there are no excuses for it. Only in this case it will act as a money generator for startup or a business.

If you are interested in the issue of eCommerse website development for business, contact us via email. Our managers will provide you with a free consultation and will give you detailed information about all the prices and terms.