Motion Design as a Key to Your Target Audience

 What is Motion design? Motion design (also Motion graphics or Animation design) is a form of modern art representing both graphic design and dynamic graphics elements. It is a relatively new though rapidly evolving art movement, created by the necessity of transferring exact thoughts to a target audience. At the era of technology, this field is in high demand due to its enchanting quality - delivering the key message to the recipient in a split-second and in an intelligible way.


   There are plenty of examples of motion design trends in marketing, the film industry, education, the media, business and entertainment:

  • online advertising and promotional materials

  • titles, trailers and teasers

  • tutorial videos

  • short informative clips for news

  • motion design for web interfaces, user interface design and motion design for mobile interface

  • presentation reels and infographics with a purpose to showcase a product

  • greeting videos, VJ, live photos

    Not surprisingly, these areas have their own specific purposes, therefore it makes sense to inquire more about motion design principles and motion graphics requirements. Let’s start with the main types of videos. These are: explainers, promotionals, testimonials, educational, and live action videos. The choice of the video type depends on the desired coverage of the target audience. Need some tips for choosing an appropriate kind of animation for your project? Continue reading!


    If your goal is to convey an idea in a simply, attention-grabbing way and demonstrate a single point, the solution is an explainer video. This is a short animated video which explains a subject using understandable and precise language while presenting relevant, insightful information. Explainers reveal the details about suggested products or services. More than this, they earn visitor loyalty by creating unique and intriguing content on your website.



    Normal advertising is usually not sought after, but who can resist a carefully considered and eye-catching promotional video? As a rule, typical promotional videos last about 30-60 seconds. It is important to stick to this length to engage the target audience instantly. A pinpoint promotional video tells customers the best aspects of your business, product, or service.



    Testimonial videos play a significant role when it comes to the question of consumer trust for a company before they make a buying decision. In this video, a customer talks about a positive, real-life experience in working with your company: beginning from the situation he needed to solve and ending with the proposed solution by your company.


    Nowadays it is difficult to imagine life without using helpful and informative educational videos. They can be on almost any theme from “how to make lasagna” to “quantum mechanics in 5 minutes”. It’s no wonder that educational videos are far longer compared to promos, because the volume of information is significantly different. The main principle in making successful educational footage is the step-by-step way of bringing the information to the audience. Educational videos teach the most about a subject in the shortest time possible.


    Live action videos are powerful tools when there is a need to show how a product is used, rather than just explaining it. Looking at real people and their lives in action makes it more tangible to a customer. This doesn’t mean that live-action footage shouldn’t have animation. On the contrary, adding several animated elements will make it even more attractive.  



So why does your project need great motion design?

  1. Captivating footage with the accurate use of visual and audio effects highlight the brand and engage more potential customers.

  2. Animated videos allow you to express literally any idea that comes to, no matter how complex.

  3. Viewers enjoy fascinating and professionally made video clips and earn unique content garners loyalty.

  4. And last but not least, it is a time- and energy-saving method of perception information, so minimum of effort returns maximum result.


    In case you are interested in learning more about the process of making these videos, we recommend that you start by learning more about the stages of its production.


                 Motion design process. Stages of video production

Research (references + competitives)

Pre-production (brief + sketch)

Production (storyboards + prototype + development)

Post-production (promo campaign + etc.)



    While you are looking for new insights, we find it important to record any fresh ideas that come to our minds. After generating and sorting out the ideas, we need to give them a form. Sketch is a perfect way to express and arrange the ideas we need to bring to life. It serves as a foundation for every single project we deal with. Besides, it allows us and our clients to understand whether we are working in the right direction and according to the client’s preferences. It is much easier to edit things in the early stages.


Storyboards + voice over

    At this stage, our goal is to give you the clearest vision of your project. For this purpose we use various tools to present the information, so you will be able to see distinctly how the result will look. The storyboarding process is about graphically representing information with the help of key frames, illustrations or images, and a description of the future motion frame according to the script.



    We think that a prototype is the best possible way to present you an overall view of your future project. As a rule, it is a short incomplete version of the video or animation (lasting 5-10 seconds) for you to test out the key elements and stylistics. A demo video provides a showcase of the general forms and dimensions, as well as the core functionality.


Development and Release

    By this time we’ve already decided on the core style frames of your project. So it’s high time to think of other essential elements, such as the music and voice-over. We would be happy to help you find the perfect voice and appropriate background sounds. Nevertheless, your ideas and offers are always welcome. Once the sound assets and voicework are ready, we are able to proceed to work on animations. We create a logical sequence of animated scenes and connect them to each other by implementing both visual and sound effects. It is the final stage of our collaborative work. We hope you to be satisfied with the result and wait for your sincere feedback!


    OUR GOAL is to translate complicated ideas into a simple language with motion design best practices. As a result, your message will definitely spawn interest and powerful emotional responses in your target audience.