It’s no secret that driving behavior is a key element of safety on the road. Good driving behavior means the safety of drivers and passengers. In terms of commercial fleets, it means the safety of goods and vehicles as well. According to the National Highway Traffic Safety Administration data, 94 percent of serious crashes are due to dangerous choices or errors drivers make.
Telematics, such as live GPS trackers and AVL systems, as well as GPS tracking applications, are widely used by fleet managers to access data on maintenance needs, driver behavior, fleet efficiency and compliance with federal and national laws. So, how can driver behavior software be used and how can it help build safer driving environments?
- Individuals can learn safe driving and how to stay safe on the road.
- Usage-based insurance companies can make insurance plans more affordable.
- Large fleet companies’ fleet management routines can find out the mistakes their drivers make and avoid risky behavior in the future.
What Is Safety Behavioral Data and What Does It Measure?
Bad driving habits, such as speeding, sharp turns, quick lane changes, and hard braking can result in serious crashes, which, in turn, can result in injury, liability costs and even loss of business. The cost of crash reports, litigation and loss of productivity is usually 3-5 times more expensive than the direct costs of the accident. That is why the ability to track trips and activity by vehicle and by driver is so valuable. It identifies drivers who aren't safe or careful with their vehicles and works to prevent accidents using special driver coaching programs or apps.
Driver behavior apps are based on GPS monitoring data and are fleet managers’ eyes and ears in any vehicle in the fleet. Driver behavior software tracks fleet components by driver IDs and tracks aggressive driving behaviors, such as speeding, stop sign violations, harsh accelerations, cornering and braking, and more. Fleet managers can view the data on demand using dashboards, identify bad drivers, and create driver safety profiles for each of driver in a fleet.
Some systems include driver toolkits with driver feedback tools, such as sound alerts in case of the likelihood of an accident. The collected data can be used by managers to create driver-specific training sessions so drivers can re-learn safe driving techniques and quickly correct bad habits. Such coaching can minimize fleet costs related to both insurance premiums and accident claims as safer driving habits minimize the risk of collisions. Some systems can identify drivers that need training based on vehicle analytics and measure their compliance with the company’s safety goals.
How Driver Behavior Software Can Lead to Better Fuel Economy and Lower Emissions
Innovative fleet management systems involving driver behavior monitoring help fleet companies save considerable money on fuel consumption by tracking the performance of any fleet driver, depending on vehicle, driving style and driving best practices. Bad driving habits, such as harsh acceleration and speeding, result in heavy fuel consumption and financial losses, as well as fuel waste during idling. The U.S. Department of Energy found that each year more than 6 billion gallons of diesel fuel and gasoline are wasted by idling vehicles.
Events like these can be tracked through driver behavior apps. Managers can use this data to identify the most challenging drivers and routes and take corrective measures to improve efficiency. Corrective driver training teaches drivers how to properly accelerate, brake and change gears in fuel efficient ways. Planning intelligent routes that avoid rush hour and traffic jams decreases fuel consumption and emissions.
Let’s look at some examples of driver behavior software used for driver behavior monitoring, fleet management and usage-based insurance.
Drive Score: Archer Software Mobile App for the Automotive Industry
Driver Score can be used both by individuals who want to learn healthy driving habits and companies that want to track their fleets. The app uses OBD 2 port data, which is transmitted to your smartphone (Android or iOS), to create your driving score and share your driving experience, helping to monitor and fully understand driving habits and change them for the better. The app provides speeding and other alerts, monitors speed, distance and other parameters and analyzes your driving style, which makes it applicable to usage-based insurance and fleet management use cases.
Driving Behavior Monitoring and Safety Management Solution for Green Road Platform
GreenRoad is a global leader in fleet performance management solutions, helping organizations achieve greater productivity and improved safety and performance through real-time actionable data. GreenRoad provides innovative fleet management and driving quality measurement solutions to 3PL transportation companies as well as to companies with their own fleets. The company offers solutions which include numerous fleet management features (such as dispatch management, employee management, fuel management, GPS tracking, incident reporting, inventory and maintenance management, etc.) fuel management features (such as fuel cards and fuel cost management) and workforce management (contractor management and so on).
Archer Software was an outsourcing partner to further develop GreenRoad's web service. The GreenRoad solution includes:
- GreenBox, a tracking device installed in the car
- A web management platform
- A mobile application
An additional seatbelt sensor and RFID or magnetic key can be included.
GreenBox tracks and transmits information to the web application, including the speed of a vehicle, analysis of driving modes, environmental impact, and idle time. The key features of the developed solution are:
- Real-time, in-vehicle feedback on aggressive driving and speeding
- Real-time vehicle tracking
- Idling and speed management
- Configurable dashboards and reports
- Real-time alerts
- Anytime, anywhere access via smartphone or tablet
Is It Necessary to Develop Driver Behavior Software of Your Own?
The answer depends on your company needs. If you want to use a standard set of features and track only certain standard parameters, you could probably choose a ready-made solution. Fortunately, there are plenty of offers and providers on the market. But, if you want a specific set of features and want to integrate your solution with other software your company uses, it is better to develop a custom solution tailored for your company needs. Either way, our team of professionals is ready to provide project analyses, high-quality custom automotive software development, and consistent support throughout the project.
Contact us to receive more information about driver behavior solutions and fleet management software.