Product Design

Value-driven consulting on designing the products that delight

Validating business model at an early stage through careful market research and designing the product to fit identified needs lay a solid foundation for any tech startup to succeed.

Profits follow those who manage to efficiently test the most concepts prior to MVP development, implement the business model that proved reasonable and execute the winning go-to-market strategy.

What we do

  • 01 Market analisys
  • 02 Competitors analysis
  • 03 Business model testing
  • 04 Gap analysis
  • 05 Solution design
  • 06 UI/UX design
01 Market analisys

Focus groups, surveys, research to reveal insights on market capacity, potential, the challenges your buyers face and features they crave

02 Competitors analysis

In-depth analysis of the competitive landscape to discover the market opportunities and outline value-added features

03 Business model testing

Assumptions identification and stress testing your ideas to pursue high-potential business model and secure investments

04 Gap analysis

Qualitative and quantitative analysis of your product’s current performance to identify shortfalls and unlock the desired potential

05 Solution design

Defining product concept, generating, validating and prioritizing definitive features list, use cases, and ultimate evolution roadmap

06 UI/UX design

Designing meaningful experiences and streamlined interaction models for users through prototyping, wireframes, etc

Why archer?

Archer has built and facilitated the launch of more than 500 B2B, B2C, and B2G products over the past 19 years.

This compiles the knowledge base of successes and failures no single entrepreneur can ever accumulate on his own.

Our Business Analysts team’s expertise includes thousands of man-hours

invested in solving the challenges across healthcare, automotive and fintech industries with cutting-edge technologies.

We’ve tested dozens of approaches to mix and match the finest practices of Product Design and Development

and help our high-tech clients to build, adapt, scale and optimize their products and processes, as well as performance and profits.

Hire us


  • Stage 1: Research and Analyse
  • Stage 2: Design
  • Stage 3: Measure
  • Stage 4: Test & Repeat
Stage 1: Research and Analyse
  • Identify business needs, assess and match them with the current state of your or competing products.
  • Conduct surveys and market research to discover and classify core business challenges and constraints of the idea, as well as additional opportunities.
  • Outline key business goals in SMART (Specific, Measurable, Achievable, Relevant, Time-bound).​​​​​​
Stage 2: Design
  • Build from scratch or adjust existing product design mapping the would-be features with the defined goals.
  • Enable traceability for every feature back to the business need to ensure a clear link to performance and profits.
  • Create prototypes, highlighting business and tech risks and potential bottlenecks.
Stage 3: Measure
  • Define the number of prototypes and product versions needed to test the core assumptions listed during the Design stage.
  • Define metrics that transparently match the goals and allow for qualitative and quantitative assessment of the gaps.
  • Plan the needed data types, data collection strategy, constraints, and data corruption risks.
Stage 4: Test & Repeat
  • Organize and coordinate testing of all the strategic assumptions through focus groups, surveys, observations, etc.
  • Circle back to Design step to adjust, improve, re-define your product using discovered insights.
  • Prioritize and create product evolution roadmap to shape a consistent and transparent framework for reaching core business goals.

Results we deliver:

Product mission and S.M.A.R.T goals

Target audience and market niche

Market penetration plan, growth and ROI strategy

Business level metrics

Delivery model description and high-performing team configuration

Strategic clarity on product constraints and capabilities

Success Stories

Driving Behavior Monitoring and Safety

GreenRoad  provides innovative fleet management  and driving quality measurement solutions to 3PL transportation companies  as well as to companies with their own  fleets. This solutions improves fleet costs, productivity and fleet safety. GreenRoad  needed a reliable outsourcing partner to further develop GreenRoad's web service.

SW/HW for Autotronics Training

Degem Systems is a developer, producer and supplier of computer training and educational systems. The major American automotive manufacturers desired a system which would provide hands-on training for high-quality autotronics technicians. They asked Degem Systems to create a computer-integrated laboratory for automotive training.

Enterprise Software Applications

Renault Group is one of the largest car manufacturers in the world with headquarters in Paris, France. Renault manufactures traditional cars and vans as well as electric cars. Challenge: Multiple IT projects within the company required additional data and human resources. Archer Software was invited for warehouse management system development (WMS) tailored to the customer’s needs.

Android Application for a Car Manufacturer

Volvo Car Corporation is a premium car manufacturer founded in Gothenburg, Sweden. The company manufactures and markets sport utility vehicles, station wagons, sedans, compact executive sedans, and coupes.

Shift life-wheel family of applications

Wisen LLC is a company that creates tools that support whole wellness and foster positive change.

Desktop Data Visualizing App

True Balance Desktop is a desktop application for gathering and analyzing company values and risks. 

The Challenge:  True Balance wanted to implement design changes that would make it easier to deliver a more accurate, timely, and reliable depiction of a company’s values and risks. 

Tools and technologies

Idea Validation
Market analysis
Competitors analysis
Business model testing
Gap analysis
Solution design
UI/UX design
Methods and Approaches
Lean Startup
Google Design Sprints
Design thinking
Porter's Five Forces
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