Marketing Toolkit for Wellness Portal

SpaFinder

SpaFinder, one of Archer’s enterprise-level customers, is a media, marketing and gifting company dedicated to the global spa marketplace. SpaFinder, the world’s largest online portal for spa industry, promotes well-being experiences through vertical search, magazines/directories, reservation technology, and gift programs.

Challenge

SpaFinder had multiple limitations for business growth. It had a lack of up-to-date web technologies that play a crucial role in being successful in the industry. The existing platform had a sufficiently rigid design that did not allow necessary flexibility, iPhone Mobile App was out-of-date, and website needed new marketing tools.

Spa Finder management needed to be able to create and manage sets of single-use promo codes.

Value delivered:

Archer became a long-term partner in the development and support of the website and creating a new marketing toolkit that covered all customer’s needs.

In total, Archer has launched around 20 projects with SpaFinder. The largest are:

  • Web-based application for online purchase of spa-certificates - SpaWish project
  • Redesign of SpaFinder’s web-site
  • CMS works (adding new features, SEO, etc.);
  • Development of online-system selling certificates to be used in spa institutions around the globe

Value delivered

SpaFinder had more IT-needs than their IT dept. could possibly handle.

At the start of the project, Archer provided a team of three people for SpaFinder project.

In 2011 Archer’s team created SpaWish (PCI compliant e-commerce solution; SEO; social integration).

Archer’s team at the project grew to 20 people. SpaFinder was able to expand and diversify its brand with the new powerful SpaWish web-app.

Tools and technologies:

  • JAVA
  • iOs