Value-driven designing of the products that delight

Validating business model at an early stage through careful market research and designing the product to fit identified needs lay solid foundation for any tech startup to succeed.

Profits follow those who manage to efficiently test the most concepts prior to MVP development, implement the business model that proved reasonable and execute the winning go-to-market strategy.

What we do?
  • Market analisys

Services_Market analysis

Focus groups, surveys, research to reveal insights on market capacity, potential, the challenges your buyers face and features they crave

Archer Services Competitors Analysis

In-depth analysis of the competitive landscape to discover the market opportunities and outline value-added features

Archer Services Business Model Testing

Assumptions identification and stress testing your ideas to pursue high-potential business model and secure investments

Archer Services Gap Analysis

Qualitative and quantitative analysis of your product’s current performance to identify shortfalls and unlock the desired potential

Archer Services Solution Design

Defining product concept, generating, validating and prioritizing definitive features list, use cases, and ultimate evolution roadmap

Archer Services UI UX Design

Designing meaningful experiences and streamlined interaction models for users through prototyping, wireframes, etc.

Why Archer?
Archer has built and facilitated the launch of more than 500 B2B, B2C, and B2G products since 2001

which compiles the knowledge base of successes and failures no single entrepreneur can ever accumulate on his own.

Our Business Analysts team’s expertise includes thousands of man-hours

invested in solving the challenges across healthcare, automotive and fintech industries with cutting-edge technologies

We’ve tested dozens of approaches to mix and match the finest practices of Product Design and Development

and help our high-tech clients to build, adapt, scale and optimize their products and processes, as well as performance and profits.

Process
  • Stage 1: Research and Analyse

Identify business needs, assess and match them with the current state of your or competing products

Conduct surveys and market research to discover and classify core business challenges and constraints of the idea, as well as additional opportunities

Outline key business goals in SMART (Specific, Measurable, Achievable, Relevant, Time-bound)

Archer Process Research Analyze

Build from scratch or adjust existing product design mapping the would-be features with the defined goals

Enable traceability for every feature back to the business need to ensure a clear link to performance and profits

Create prototypes, highlighting business and tech risks and potential bottlenecks

Archer Process Design

Define the number of prototypes and product versions needed to test the core assumptions listed during the Design stage

Define metrics that transparently match the goals and allow for qualitative and quantitative assessment of the gaps

Plan the needed data types, data collection strategy, constraints, and data corruption risks

Archer Process Measure

Organize and coordinate testing of all the strategic assumptions through focus groups, surveys, observations, etc.

Circle back to Design step to adjust, improve, re-define your product using discovered insights

Prioritize and create a product evolution roadmap to shape a consistent and transparent framework for reaching core business goals

Archer Process Test
Results we deliver
Results Product Design Product mission
Product mission and S.M.A.R.T goals
Results Product Design Target audience
Defined target audience and market niche
Results Product Design Market penetration
Market penetration plan and ROI strategy
Results Product Design Metrics
Business level metrics to track progress
Results Product Design Constraints
Strategic clarity on product constraints and capabilities
Results Product Design Team building
Delivery model definition and team configuration

Success stories

Archer's Client - Electrans Technologies

Business analysis for intelligent hybrid drive electric dollies startup

Business Analysis and mapping the integration of the system's parts for the intelligent hybrid drive electric dollies startup

Archer's Client - B2Lead

Web-based content management system

Re-design of the web-based content management system and significant update of the functionality based on the users' feedback

Archer's Clients - Mulesoft

Platform for designing and building APIs and integrations

Unifying the UI components library and implementing it across the integrations platform, as well as migrating the project from React to Angular.

Archer's Clients - Renault

Warehouse, Fleet and Service Management

Multiple IT projects including development of the warehouse management system (WMS), salary review portal, car rental app, service and repair management module, etc.

Archer's Clients - Volvo

Android App for Car Manufacturer

Android application for Volvo clients allowing them to easier engage with the manufacturer and its dealers as well as to stay in the loop of the company's updates

Archer's Clients - GreenRoad

Driving Behavior Monitoring Solution

Innovative fleet management and driving quality measurement solutions including a tracking device installed in a car, a web platform and a mobile application

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