Value-driven designing of the products that delight

Validating business model at an early stage through careful market research and designing the product to fit identified needs lay solid foundation for any tech startup to succeed.

Profits follow those who manage to efficiently test the most concepts prior to MVP development, implement the business model that proved reasonable and execute the winning go-to-market strategy.

What we do?

  • Business analysis

Services_Market analysis

In-depth analysis of the competitive landscape to discover the market opportunities and capacity, the challenges your buyers face, and features they crave

Archer Services Competitors Analysis

Qualitative and quantitative analysis of your product idea to identify shortfalls and ensure the feasibility and viability of your business

Archer Services Business Model Testing

Identifying assumptions and stress-testing your ideas to pursue a high-potential business model and secure investments

Archer Services Solution Design

Defining product concept, generating, validating and prioritizing definitive features list, use cases, and ultimate evolution roadmap

Archer Services Gap Analysis

Product Coaching, Dojos, Workshops, and Agility Training to help product teams get from planning to launch faster through a pragmatic approach to custom software development

Archer Services UI UX Design

Designing meaningful experiences and streamlined interaction models for users through prototyping, wireframes, etc.

Why Archer?

Archer has built and facilitated the launch of more than 500 B2B, B2C, and B2G products since 2001

which compiles the knowledge base of successes and failures no single entrepreneur can ever accumulate on his own.

Our Business Analysts team’s expertise includes thousands of man-hours

invested in solving the challenges across healthcare, automotive and fintech industries with cutting-edge technologies

We’ve tested dozens of approaches to mix and match the finest practices of Product Design and Development

and help our high-tech clients to build, adapt, scale and optimize their products and processes, as well as performance and profits.


  • Stage 1: Research and Analyse

Identify business needs, assess and match them with the current state of your or competing products

Conduct surveys and market research to discover and classify core business challenges and constraints of the idea, as well as additional opportunities

Outline key business goals in SMART (Specific, Measurable, Achievable, Relevant, Time-bound)

Archer Process Research Analyze

Build from scratch or adjust existing product design mapping the would-be features with the defined goals

Enable traceability for every feature back to the business need to ensure a clear link to performance and profits

Create prototypes, highlighting business and tech risks and potential bottlenecks

Archer Process Design

Define the number of prototypes and product versions needed to test the core assumptions listed during the Design stage

Define metrics that transparently match the goals and allow for qualitative and quantitative assessment of the gaps

Plan the needed data types, data collection strategy, constraints, and data corruption risks

Archer Process Measure

Organize and coordinate testing of all the strategic assumptions through focus groups, surveys, observations, etc.

Circle back to Design step to adjust, improve, re-define your product using discovered insights

Prioritize and create a product evolution roadmap to shape a consistent and transparent framework for reaching core business goals

Archer Process Test

Results we deliver

Results Product Design Product mission
Product mission and S.M.A.R.T goals
Results Product Design Target audience
Defined target audience and market niche
Results Product Design Market penetration
Market penetration plan and ROI strategy
Results Product Design Metrics
Business level metrics to track progress
Results Product Design Constraints
Strategic clarity on product constraints and capabilities
Results Product Design Team building
Delivery model definition and team configuration

Frequently Asked Questions

What is a software product design?

Software product design is a process of transforming ideas into digital solutions solving real-world user needs, which includes defining the problem, investigating the ways to address it, architecting the technological system, and designing an interface that facilitates resolution and enables new processes to emerge.

The most important stage in software product design is validating the generated ideas and user scenarios against the expectations of potential end-user customers. This is crucial for the whole software development process as it ensures the team only develops the features that will be useful and usable by the target audience. It saves money, time, and effort for the team while also making sure the developed software product is successful as it fits the expectations of the users.

UI/UX design is gaining its primary role in software design as creating an intuitive and easy-to-use interface means the users will spend more time with your app, whereas a simple and efficient user journey ensures high user retention and engagement. User interviews, observation, and focus groups are an example of tools the team can use at this stage of product design, validating that end-users understand and enjoy created app.

The software product design is an ongoing process that doesn’t stop even after the product is launched. The more customers use the application the more feedback the team gets on how usable and useful the product is, and thus, can iteratively advance the features and user experience throughout the whole product lifecycle.

Competitive analysis is an important step in business analysis that allows the company to understand the landscape of its target market, available solutions, existing user behavior, and gaps between what other vendors offer and what users need, as well as to study the efficient business models and evaluate the shared market capacity.

Even with the most innovative ideas the market usually offers some workaround solutions already, and competitive analysis allows the team to understand what kind of software product needs to be developed to fill in the gap or in most cases make the user journey simpler and satisfying. The competitive analysis also includes discovering the strengths, weaknesses, and competitive advantages of your potential competitors, allowing you to build your own outstanding brand and making your digital product one of a kind.

While providing an overview of the competitors, competitive analysis is really a tool for a team to shape their own ideas and understand who they are, what their product stands for, and who they want to help by building this application. This analysis helps to evaluate your product idea against the market that has already been established to some extent and discover your niche, evaluate its capacity, and determine your ability to undertake the challenge. Gathering users’ feedback about existing solutions is a good way to escape the pitfalls your competitors have already gone through.

Gap analysis in software development is usually initiated by the Product Managers, carried out by the team of Business analysts, and includes defining the current state of the product, designing the concept of the ideal future state of the application the team wants to achieve, and the plan of action on bridging the gap between two. The techniques like SWOT and PEST analysis, Fishbone diagram, and McKinsey 7S framework are just a few examples of the tools that you can use for gap analysis.

The most important starting point for gap analysis is determining the product strategy and key task the user is able to solve with the help of the product. These are the key criteria to measure both the current and future state of the software product and evaluate if the product is being built as it was intended in the first place. The strategic view helps the team to stay focused when prioritizing the features in the backlog for the future, build a consistent workflow, and iteratively advance the user experience by adding the most useful functionality when they are most needed.

You can also use gap analysis when developing a software product from scratch by conducting a competitive analysis of the competition. In this case, features available in the competitors’ products should be your starting point of gap analysis. The main goal of the gap analysis for startups is to define the yet unoccupied market niche or the solution that would provide a better user experience for the end-customers.

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