Value-driven designing of the products that delight
Validating business model at an early stage through careful market research and designing the product to fit identified needs lay solid foundation for any tech startup to succeed.
Profits follow those who manage to efficiently test the most concepts prior to MVP development, implement the business model that proved reasonable and execute the winning go-to-market strategy.
Business model testing
Focus groups, surveys, research to reveal insights on market capacity, potential, the challenges your buyers face and features they crave
In-depth analysis of the competitive landscape to discover the market opportunities and outline value-added features
Assumptions identification and stress testing your ideas to pursue high-potential business model and secure investments
Qualitative and quantitative analysis of your product’s current performance to identify shortfalls and unlock the desired potential
Defining product concept, generating, validating and prioritizing definitive features list, use cases, and ultimate evolution roadmap
Designing meaningful experiences and streamlined interaction models for users through prototyping, wireframes, etc.
which compiles the knowledge base of successes and failures no single entrepreneur can ever accumulate on his own.
invested in solving the challenges across healthcare, automotive and fintech industries with cutting-edge technologies
and help our high-tech clients to build, adapt, scale and optimize their products and processes, as well as performance and profits.
Stage 1: Research and Analyse
Stage 2: Design
Stage 3: Measure
Stage 4: Test & Repeat
Identify business needs, assess and match them with the current state of your or competing products
Conduct surveys and market research to discover and classify core business challenges and constraints of the idea, as well as additional opportunities
Outline key business goals in SMART (Specific, Measurable, Achievable, Relevant, Time-bound)
Build from scratch or adjust existing product design mapping the would-be features with the defined goals
Enable traceability for every feature back to the business need to ensure a clear link to performance and profits
Create prototypes, highlighting business and tech risks and potential bottlenecks
Define the number of prototypes and product versions needed to test the core assumptions listed during the Design stage
Define metrics that transparently match the goals and allow for qualitative and quantitative assessment of the gaps
Plan the needed data types, data collection strategy, constraints, and data corruption risks
Organize and coordinate testing of all the strategic assumptions through focus groups, surveys, observations, etc.
Circle back to Design step to adjust, improve, re-define your product using discovered insights
Prioritize and create a product evolution roadmap to shape a consistent and transparent framework for reaching core business goals