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Content Marketing Manager

Archer Soft is looking for a Content Marketing Manager to join our Sales/Marketing Department.

Responsibilities

  • Elaborate on the existing content strategy to boost engagement aligning it with short-term and long-term marketing targets
  • Monitor trends in our target domains (automotive, healthcare, fintech), generate new ideas to draw the audience’s attention, collaborate with business analysts, project managers, and sales managers to create promotional concepts
  • Serve as editor-in-chief for all content to ensure quality and clarity of messaging, edit, proofread and improve writers’ posts and liaise with content writers to ensure brand consistency
  • Optimize content according to SEO, user behavior and engagement rate
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Collect, monitor and analyze social and website metrics, and make improvements accordingly
  • Develop an editorial calendar and ensure content team is on board

Requirements

  • Work experience as a Content manager/Marketing manager. 
  • Proven record of creating effective content for specific audiences and meeting deadlines
  • Creativity and leadership skills. Proven experience of managing distributed teams of 2-5 people (writers / proofreaders / etc)
  • Demonstrated ability to lead content marketing campaigns. Focused on sales conversion and content relevance KPIs.
  • Understanding of content formats (articles/e-books/webinars/SMM content) and marketing tactics (SEO, digital advertising and social media marketing)
  • Excellent writing skills in English
  • Good organizational and time-management skills

Will be a plus

  • Experience / good knowledge of MedTech, FinTech and Automotive domains
Рекрутер: 

Ольга Шмиголь

Skype: 
moduknow