Archer's Project - Business analysis for intelligent hybrid drive electric dollies startup

Business analysis for intelligent hybrid drive electric dollies startup


Electrans Technologies Ltd. (ETL) was founded by Brian Layfield following a feasibility study that showed that an electric convertor dolly could deliver fuel consumption reduction of a tractor in double trailers configuration.

In April 2018, ETL received a Low Carbon Innovation Fund (LCIF) grant from the Government of Ontario to fund technology validation and facilitate the commercialization of the electric dolly technology. ETL began low-volume prototyping and assembly.

The startup required a team of business and system analysts to help perform in-depth market research following up by a set of pitch decks for different target audiences that would cover the system overview, its potential application across various fleet management and logistics companies along with the benefits the system would provide.

Archer was hired for the Business Analysis phase.

Archer's Client - Electrans Technologies

A startup company working on patent-pending hybrid-electric drive solutions in the commercial vehicle industry, validating and facilitating commercialization of the electric dolly technology


Archer's team of Business and System Analysts and Architect together with UI/UX Designers and Project Manager has performed the Business Analysis phase within 5 weeks.

Description of the high-level components of the solution
Description of the full business model: economics, marketing and sales parts to be carried out by the startup
Description of the POC, MVP and further milestones in terms of time and deliverables
Creation and prioritization of the features list together with key wireframes
Creating the system architecture document with main system components and technologies
Elaborating the MVP project plan based on the previous outputs

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