As marketing processes grew in quality and complexity a need for Brand Asset Management system became more and more evident in JPMorgan Chase.
A brand asset is any digital document that is used in the company's marketing activities and for brand promotion. The bigger and older the company gets, the more assets have to be stored and maintained. If the database is not properly organized or the marketing team does not have easy access to it and has to spend hours finding the right copy of the right document, their efforts are wasted and the marketing activities are losing their efficiency.
Web-based application that implements Brand Asset Management system for annotating, cataloguing, storage and retrieval of digital assets is now being used by almost 1000 company’s marketing managers.
JPMorgan Chase’s marketing budget dropped 8% due to the usage of BAM.
The admin time that was previously lost while simply working with the documents and files has now decreased by 50% allowing Brand Managers to do more in less time and with fewer efforts.