Bankaroo started as a family project to help children learn how to manage their savings.
Danielle came up with the idea when she was 11 years old and helped to design, test, and market the product. His dad and a long-standing partner of Archer Software Etay Gafni from BrightAct helped with the technology, and mom helped with the rest.
It was important for Bankaroo to create user-friendly applications for all mobile devices so that kids with different smartphones and tablets would have the possibility to learn how to manage their money and had an equally smooth user experience.
Archer Software delivered native mobile applications for iOS (iPhone, iPod and iPad) as well as native Android mobile application for Android smartphones and tablets. Other devices (such as BlackBerry and MS phones) are supported with a mobile HTML5 application.
Today, Bankaroo has thousands of members from more than 70 countries around the globe.